LYRA
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Modular design infrastructure · GCC

Smart adaptability. Fluid structures. Seamless configurations.

LYRA is a design-driven, modular furniture platform for the events and exhibitions industry. One shared connection system and one signature cover system carry across every product, so a single fleet can serve a neutral corporate setting one week and a fully branded activation the next.

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Configuration in a live event setting

About LYRA

Why we built a modular platform for the GCC events industry, and what it replaces.

Every well-designed event space eventually meets the same compromise: rent furniture that is available but generic, or build bespoke pieces that get discarded after two days. LYRA exists to remove that trade-off. It is a design-led furniture rental platform built on a proprietary super-modular architecture, one system of shared, interchangeable components that reconfigures into a wide range of furniture typologies rather than a fixed catalogue.

Our mission is to give event professionals across the GCC access to design-led, endlessly reconfigurable furniture infrastructure. The long-term vision is to become the region's default design infrastructure layer for events, exhibitions, and institutional spaces, built by a team with two decades of hands-on event and exhibition design experience across Europe, the Middle East, and Africa.

  • No cross-border reach Rental suppliers in the GCC operate nationally, forcing multi-country programs to juggle separate vendors for the same look.
  • Generic inventories Standard stock with minimal design range shows up across competing booths at the same event.
  • Social-event focus Most catalogues are built for weddings and banqueting, leaving corporate, cultural, and institutional clients underserved.
  • No branding flexibility Covers can't be swapped and layouts can't be reconfigured to match a client's identity from one event to the next.

The system

Four product families, one shared logic: components designed to connect, cover, and reconfigure across every setup.

Vega

Alpha Lyrae

LYRA's core seating and table system, built around a shared 4-point connection base used across every seat, stool, and lounge piece in the family. The same small set of components combines into standard chairs, office and bar seating, VIP lounge pieces, sofas, and a full run of table heights each finished with LYRA's signature removable, customizable cover.

Seating Tables Lounge 4-point base
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Seating & table configurations

Sheliak

Beta Lyrae

A modular acoustic partition wall and panel system for shaping and quieting a space without a fixed build. Stackable frame modules extend to whatever height a layout needs, with panels attached through a gravity-lock system and finished in LYRA's signature cover system for fast branding changes between events.

Partitions Acoustic Stackable
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Partition wall configuration

Sulafat

Gamma Lyrae

Soft, modular communal seating built from a single repeating unit that grows into sofas of any length, whether along a wall, around a corner, or wrapping a lounge area. Seat, back, and side table modules connect through one consistent joint and share the same removable, customizable cover system as the rest of the platform.

Communal seating Lounge Configurable length
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Communal seating configuration

LYRA Essentials

Supporting cast

A curated range of complementary pieces that round out any LYRA setup: lightweight stackable chairs, foldable coffee tables, and smart power and charging accessories. Rented and administered on the same terms as the rest of the platform, this category grows as client needs do.

Stackable chairs Foldable tables Power & charging
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Complementary pieces

Why LYRA

What sets the platform apart from a conventional rental catalogue.

One connection system

A proprietary 4-point base underlies every seating piece in Vega, meaning fewer distinct parts, faster assembly, and easier maintenance in the field.

A cover for every brand

LYRA's signature removable, customizable cover system lets one fleet serve a neutral corporate look one week and a fully branded activation the next.

Built to move across borders

One coherent system designed to operate across Qatar, UAE, KSA, and Oman, rather than fragmented national suppliers with mismatched catalogues.

Design-led pedigree

Created by a team with two decades of international event and exhibition design experience, not a generic fabrication shop.

Where we're headed

Rolling out across the GCC's events and exhibitions market.

Qatar
UAE
KSA
Oman

LYRA is built for the pace of exhibitions and live events: fast fit-outs, fast strike, and a fleet that reconfigures for the next brief rather than sitting idle between them.

Team

The founding team behind LYRA's design, partnerships, and delivery.

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Mafaz Zindelhadid

Product Innovation, Engineering & Manufacturing

Over 20 years of international experience in event and spatial design across Europe, the Middle East, and Africa, with clients including Microsoft, Vodafone, Siemens, Qatar Foundation, and Hamad Medical Corporation. Leads all product design, engineering, and manufacturer relationships.

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Malik Shishtawi

Strategic Partnerships, Industry Relations & Regional Growth

Founder and CEO of Mangusteen Middle East, a member of UFI, ICCA, and IAEE, and co-founder of QES (Qatar Event Show). Leads LYRA's regional partnerships, industry relations, and growth strategy.

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Aziz Luksah

Commercial, Operations & Project Delivery

Co-Founder and COO of Mangusteen and Mangusteen Experience, and co-founder of QES (Qatar Event Show). Leads LYRA's commercial strategy, operations, and project delivery across GCC markets.

Let's talk.

Whether you're planning an event, exploring a partnership, or just curious about the system, we'd like to hear from you.

Get in touch hello@lyramodz.com